Bonita M. Kolb, Ph.D.


Tourism Author ~ Keynote Speaker ~ Professor Emeritus

Bonita KolbBonita Kolb is one of the preeminent researchers and speakers on using a community’s creativity and culture to attract visitors.

She was one of the first authorities to understand the connection between tourism, community, culture and creativity.

The second edition of her book Tourism Marketing for Cities and Towns will be available spring 2017. The book focuses on how tourism service providers can provide today’s technologically connected travelers with the unique, local and authentic experiences they are demanding.

Now a resident of Nashville, Tennessee in the US, Bonita’s energy, enthusiasm and sense of humor has been appreciated by audiences on four continents.

Bonita Kolb Keynote Speaking and Consulting

Dr. Kolb has spoken on four continents on how to attract audiences and visitors to both organizations and destinations. She sees her work with artists and tourism professionals as similar. Both groups need to learn to  to first understand what they have to offer and then how to promote their unique products and services to a demanding public.

Bonita Kolb Seminars and Workshops

Dr. Kolb has conducted seminars and workshops in North America, Europe and Asia. Her workshops are appropriate for both tourism professionals and creative individuals. In addition individuals can learn how to use tourism to make a living from their talents. Her workshops for tourism organizations teach them how they can use the creative and cultural industries to attract visitors.

Recent Publications

Tourism Marketing for Cities and Towns: Using Social Media to Co-Create Authentic Tourism Experiences, 2nd Ed. Forthcoming 2017.

“Social Media and the Desire for Authentic Travel Experiences” in Routledge Handbook of Consumer Behavior in Hospitality and Tourism. 2016.

Marketing Strategy for the Creative and Cultural Industries. 2016.

Entrepreneurship in the Creative and Cultural Industries. 2015 [Note: To be translated into Chinese in 2017].

Marketing for Cultural Organizations: New Strategies for Attracting Audiences. 3rd Ed. 2013.

“Using Social Media to Enhance the Attendance Experience” in Routledge Companion to Arts Marketing. 2013.

“Marketing Research for Non-Profit Community and Creative Organizations” 2008.

“Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists” 2006 [Also translated into Chinese].


               Marketing Strategy for Cultural and Creative Organizations 

Marketing Strategy for Creative and Cultural IndustriesHer latest book, which is suitable for both students and practitioners who need to write a strategic marketing plan has just been published by Routledge.

All of Dr. Kolb’s marketing and strategy books demonstrate her unique view of the world and are written for creative people in any industry that finds the usual type of business book does not speak to them.

Dr. Kolb has lived in may locations including the Alaskan Bush, London W1, San Francisco and Yuma, Arizona.

Almaty Kazakhstan, Tallinn Estonia and Gwangju Korea are just some of the unique places she have taught and spoken. As she was told by her first editor – interesting people, write interesting books.