Bonita M. Kolb, Ph.D.


Tourism Author ~ Keynote Speaker ~ Professor Emeritus

037Dr. Bonita M. Kolb is one of the preeminent researchers and speakers on how service providers can meet the needs of demanding consumers through marketing and research.

Her first work was with creative and cultural organizations that resulted in the book, Marketing for Cultural Organizations, now in its third edition.

She was one of the first to understand the connection between tourism, community, culture and creativity with the publication of Tourism Marketing for Cities and Towns. The second edition of the book, available spring 2017, will focus on how tourism service providers can provide today’s technologically connected travelers with the unique, authentic and customized experiences they are demanding.

Now a resident of Nashville, Tennessee in the US, Bonita’s energy, enthusiasm and sense of humor has been appreciated by audiences on four continents.

Keynote Speaking and Consulting

Dr. Kolb has spoken on four continents on how to attract audiences and visitors to both organizations and destinations. She sees her work with artists and tourism professionals as similar as she strives to get both groups to use their creativity to first understand what they have to offer and then how to promote their unique products and services to a demanding public.

Seminars and Workshops

Dr. Kolb has conducted seminars and workshops in North America, Europe and Asia teaching artists, designers, and musicians who are struggling with the question on how to make a living from their talents. In addition, she has also taught seminars on how tourism organizations can use the creative and cultural industries to attract visitors.

Recent Publications

Tourism Marketing for Cities and Towns: Using Social Media to Co-Create Authentic Tourism Experiences, 2nd Ed. Forthcoming 2017.

“Social Media and the Desire for Authentic Travel Experiences” in Routledge Handbook of Consumer Behavior in Hospitality and Tourism. 2016.

Marketing Strategy for the Creative and Cultural Industries. 2016.

Entrepreneurship in the Creative and Cultural Industries. 2015.

Marketing for Cultural Organizations: New Strategies for Attracting Audiences. 3rd Ed. 2013.

“Using Social Media to Enhance the Attendance Experience” in Routledge Companion to Arts Marketing. 2013.


               Marketing Strategy for Cultural and Creative Organizations 

cropped-Book-Cover-New.jpgHer latest book, which is suitable for both students and practitioners who need to write a strategic marketing plan has just been published by Routledge.

All of Dr. Kolb’s marketing and strategy books demonstrate her unique view of the world and are written for creative people in any industry that finds the usual type of business book does not speak to them.

Dr. Kolb has lived in may locations including the Alaskan Bush, London W1, San Francisco and Yuma, Arizona. Almaty Kazakhstan, Tallinn Estonia and Gwangju Korea are just some of the unique places she have taught and spoken. As she was told by her first editor – interesting people, write interesting books.