Bonita Kolb Publications

Books Published

Below is a list of Dr. Bonita Kolb publications. They can be purchased through university bookstores, Amazon or at the publisher websites: Routledge and SAGE.

 

Marketing Research for Tourism, Hotels and Event Management, Routledge. (2018)

Marketing Research: A Concise Introduction, 2nd EditionĀ SAGE Publishing. (2017)

Tourism Marketing for Cities and Towns: Using Social Media and Events to Attract Tourists, 2nd Edition, Routledge.

Marketing Strategy for the Creative and Cultural Industries, Routledge. (2016)

Entrepreneurship in Creative and Cultural Industries, Routledge. [Note: translated into Chinese] (2015)

Marketing for Cultural Organizations: New Strategies for Attracting Audiences. 3rd Edition, Routledge. (2013)

Marketing Research for Non-profit, Community and Creative Organizations. Butterworth-Heinemann. (2008)

Tourism Marketing for Cities and Towns: Using Branded Events to Attract Tourists, Butterworth-Heinemann. [Note: translated into Japanese] (2006)

Marketing for Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera. 2nd Edition. Thomson Learning, UK. (2004)

Marketing for Cultural Organizations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera. Oak Tree Press, Dublin. [Note: translated into Korean and Estonian] (200)