Any group that follows a religious belief that prescribes certain behaviors for daily living may have unique needs when traveling. This is true of conservative Muslims that follow halal practices, a set of rules of what is permissible and what is not.
These hotels do not serve alcohol, serve halal food, have separate recreational facilities for men and women. Other ideas for making conservative Muslims feel at home are providing prayer rugs in the rooms and having staff dress conservatively. Why do so? It is estimated that by 2020 11 per cent of travelers will be conservative Muslims.
Growing Tourist Segment
This is a market segment worth over $200 billion. Turkey already has 40 hotels that cater to this segment. In 2016 the annual conference dedicated to halal tourism attracted attendees from 30 countries including Western countries as the need for such hotels is not just confined to Muslin countries but anywhere a conservative Muslin may wish to go.