I was speaking with a friend about Nashville and the entertainment industry. What I find interesting is that the line of demarcation between the artist and the manager has now blurred. Some artists now serve as their own managers. And, some managers are also artists. The model below that I found on Outside the Box Music demonstrates the creative possibilities for musicians that they can pursue. However the same holds true for visual artist, who may also be a musician.
However people who handle talent are also creative. After all putting an event together takes creativity. One of my former students is now working as an agent.Stephanie Robinson works in the entertainment industry booking all types of talent. She started in college with an internship at a nonprofit community arts center and now works professionally. She needs to ensure that the talents of the musicians, singers, comedians and poets she books match the benefits desired by her clients. She promotes her clients through emails, phone calls and personal selling. She believes the skills that are essential for targeting customers are:
- Developing cold calling tips and tricks.
- Understanding the legal lingo of contracts.
- Using all types of business database programs.
You can see learn more about Stephanie’s company at their website: www.neon-entertainment.com