What Creatives Have to Say: Chelsea Moore
Chelsea is another of my former students who has gone from artist to creative entrepreneur. I like to share the stories of my students as an inspiration to others!
Chelsea is an artist who sells her handmade ‘goodies’ as she calls them, on Etsy. She creates crochet accessories, jewelry and art prints. In addition she does freelance photography and video for weddings and other events. Being a true creative entrepreneur, also gives lessons in photography.
Chelsea has advice to share to other creatives:
- Pricing: At first her prices were too low, which not only hurt her, but also other artists as it conditioned customers into believing handmade equals cheap.
- Branding: She waited too long before she started using the name MountainThings which now communicates her image of nature inspired art created with eco-friendly materials.
- Targeting: You may start in business by selling to friends, but that does not mean they are your target market. She learned she needed customers who could afford her products.
You can learn more about Chelsea’s work at www.mountain-things.com