How Are Millennials Really Different?
Because they spend so much time online we might think we know all about Millennial traveler preferences. Everyone in tourism seems to be focused on attracting the Millennial traveler. They are children of the digital age, born between 1982 and 2004.
Millennial Travel Myths
We do know that these travelers are confident and goal oriented. We know that they view travel as a necessary part of their lifestyle. Not a pleasure to be earned. Because they travel frequently, they are targeted by many in the tourism industry. To successfully attract Millennials you need to understand myth vs. fact.
Myth: All that is needed is social media marketing.
Fact: It is the content, not the media, that gets their attention.
What they want is to find travel stories by peers that have a human connection. Over 50% of Millennial travelers were inspired to take their last trip because of something they saw on social media!
Myth: They are online bargain hunting.
Fact: They are online experience hunting.
60% of Millennials would rather spend money on an experience than a possession. To them, travel is a social experience and what they want is to interact both with other travelers and local residents. The lesson learned, sell peer to peer using stories of local experiences.
Question: What stories are sharing online?